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Aulux for audio luxury

When it comes to ICE (in-car entertainment), many Klang Valley vehicle owners would know KK Lau.

Over the years, the 37-year-old has earned a reputation as a renowned car audio system specialist.

He has won various ICE competitions and been on the judging panels of international ICE competitions in China, Thailand and Indonesia.

He is a member judge of IASCA (International Auto Sound Challenge Association), USACI (United States Autosound Competition International), and EMMA (European Mobile Media Association).

KK, as he is familiarly known, began his business from a small shoplot in Kampung Cempaka, Petaling Jaya 17 years ago. He now operates two large workshops in SS3 and Taipan Damansara in Petaling Jaya.

One factor that has contributed to his success is a high emphasis on customer satisfaction.    

"The customer must be comfortable with the sound detailing," said KK, who set up his own in-house ICE brand Aulux two years ago.

KK said Aulux, (derived from the words audio luxury), offers high quality systems assembled in Malaysia at affordable prices. According to KK, Aulux audio amplifiers have double-layer electronic boards from Korea, high-current transistors and capacitors from Japan, and top-grade casings machined in China.

"Many of the famous brands for audio amplifiers use only one-layer electronic boards to save production costs," said KK.

Aulux products include two-way or four-way monoblock amplifiers and subwoofers.

There are also 6.5-inch and seven-inch component speaker systems with passive crossovers, priced from RM750 onwards (inclusive of installation).   

"With Aulux, we can provide high-quality in-car audio systems for a budget of only a few hundred ringgit," said KK.  

KK also provides services such as Dynamat soundproofing, window tinting and security systems for vehicle owners.

Audio system brands ranging from Nakamichi, Panasonic, JVC, Kenwood, Pioneer to Celestra as well as vehicle security systems from Truguard, Viper, Clifford and Autowatch are also available.

KK is offering discounts of up to 70 per cent on selected products and services till end of September.

For details, call 03-7877 2293  or 012-386 6221